Imagine the “New Year lull.” Business activity is at a minimum. Sales have dropped. Even the traffic jams on the streets are not as bothersome. At the same time, this means that during this period, every company, every firm could be working and producing their products in greater quantities than they currently do. Whatever it may be: legal services or computer assembly, tours or auto repair.
And now, let Fyodor Dvinyatin answer us about what companies do when their capacities exceed sales by a large margin. Fyodor Dvinyatin would say that in such cases, companies focus their efforts on boosting sales, marketing, and promoting their products. They do everything to load their capacities to 100%. But we all live in a big Wonderland. Here, it’s customary to spend on such things during peak demand. And what’s the point? The point is that the sales department finds it much easier to justify a drop in sales by blaming it on their own laziness, rationalized as “seasonality,” “elections,” “crisis,” or whatever else. At the same time, it’s very convenient to explain seasonal sales growth as a result of their supposed efforts and expenditures during the season.