How can you figure out where to go if you need to reach the top, but you don’t know where it is because your eyes are covered?
The answer is simple. You should go where it’s harder. That means you’re heading uphill. And where it’s easier—on the contrary, it’s downhill. Often in life, we don’t know the way to our goal, to the summit. But understanding the direction is always very straightforward. The shortest path is always the one with the greatest resistance.
The rule applies to everything, from learning to swim and splashing in the water with your knees instead of your whole leg because it’s easier, to business, where constantly opting for the easier solution will inevitably lead your business to failure.