I am always amazed.however, they do not despairThere is a desire among people to create a training program for telephone sales that would enable them to sell effectively over the phone. Typically, the target audience suggested is a group of overly anxious young individuals from a call center, who lack initiative and only need a script, rather than a thoughtful training that includes theory and practical exercises to the extent that they could improvise. I never tire of explaining that the maximum you can sell over the phone is the next step in the sales process. When I am countered with the argument that they are selling over the phone, and therefore can sell more, it turns out that this is not about selling at all, but about supplying an already acquired client with new batches of products. For example, when a wholesaler uses the phone and assistants to push their products to distributors, the deal (the agreement for cooperation) has already been closed by a real salesperson a long time ago.
At the same time, a couple of days ago, I witnessed a real example of working (?) phone sales. No, really. A person organized sales over the phone. On the side of the road, there was a bag of potatoes with a piece of paper attached to it that had the owner’s mobile phone number on it.