© All rights reserved to Roman Petrov. When quoting, it is necessary to indicate the source of the quote.
The world has become accustomed to the constant struggle between buyers and sellers. In life, those who succeed are the ones who can skillfully recognize manipulation, resist external influence, and know what they want. In turn, sellers are constantly refining their arsenal of tricks and methods to influence buyers. Sellers invent new strategies for overcoming objections, dealing with gatekeepers, and closing deals.
But it’s enough to rise above this battlefield to understand that you can trust not your opponent, but your ally, that every action provokes a reaction, and every statement meets resistance. Even now, you reacted to the last sentence with a reflexive search for a counterargument. And now you assert, “No, I wasn’t looking for anything.”
This book is about how the most cunning way to win is to love, the most effective manipulation is to allow the client to maintain their beliefs, and the strongest method for handling objections is to agree with and support the client. In this book, you can find “tricks and techniques,” methods for conducting conversations, various approaches and “gimmicks,” and, ultimately, a wealth of practical examples. However, understanding how they work and applying them can only happen when the seller realizes that love and respect for the client must come first. These feelings will be conveyed through tone and gestures. As a result, things that may seem “pushy” will come across as friendly, and things that might typically drive a client away from a deal will instead convince them of the necessity to make a purchase.
© All rights reserved to Roman Petrov. When quoting, it is necessary to indicate the source of the quote.