Table of Contents Toggle I am a robot. The happiness machine Cargo cult The Power of Habit Help of the hall I am a robot. — How come you’re not afraid of anything? — Who told you? — What are you afraid of? — For example… For example, scorpions. Uhm… Continue Reading
Biology
Table of Contents Toggle Where is love? To struggle and to seek. The culture we’ve grown into. The monkey within us Moral foundations Big deception Where have all the real men gone? Where is love? Any discussion about love destroys love. L. Tolstoy. The application of economics or mathematics to Continue Reading
I am a product.
If one must be an object, then at least there’s one consolation – to be precious, very precious. A. Ostrovsky. “The Dowryless Girl” Our relationships with people boil down to receiving or providing various goods. Whatever we desire represents demand on our part and, accordingly, supply from other members of Continue Reading
Content
Illustrations: Charles Dana Gibson. Sexonomics Content I am a product. Biology Psychology Marketing Mathematics Philosophy The World of Exceptions Bonus chapters I am grateful to many people whose efforts have made this book better than it could have been. I especially want to acknowledge the voluntary work of Anna Beloritskaya, Continue Reading
Sexonomics
© All rights reserved to Roman Petrov. When quoting, it is necessary to indicate the source of the quote. You can only trust someone you know very well. The same goes for instincts. Our relationships with people come down to receiving or providing various benefits. Whatever we desire is a Continue Reading
Conclusion
Millions of books, articles, videos, and other materials have been created about sales. We wouldn’t have enough time in a lifetime to read them all. We are forced to search for, select, and accept only the information we choose—it’s a tough challenge for our brains! It’s equally difficult to digest Continue Reading
What do managers sell?
It’s not the employer who pays the salary; the employer merely distributes the money. The salary comes from the client. Henry Ford Table of Contents Toggle Favorite pastime Who is the client to whom? Saturation point Key advantage At least one Hiring as Selling Client portfolio Money and career The Continue Reading
It’s illogical and irrational.
Whenever a person acts foolishly, they do so with the noblest of intentions. O. Wilde A person differs from animals in their ability to mentally manipulate objects, predicting the outcomes of such manipulations. Animals can do this too: a dog has enough sense to understand where a stick will fall. Continue Reading
A world with cats in bags
Under otherwise equal conditions, people would prefer to do business exclusively with their friends. In reality, these other conditions are not so equal. However, people still want to do business with their friends. Jeffrey Gitomer Table of Contents Toggle New time Example How does the buyer think? Regulation Old approach Continue Reading
When a client objects
You can’t sell if people don’t want to buy. Akio Morita Table of Contents Toggle Cause and effect Experience of absence First, agree. Where does working with objections begin? “Default ‘No’” Commercial proposals Ambiguous Chapter Summary Main ideas Exercises Where to start? Cause and effect How would you feel about Continue Reading