Music

Once, in a Central African country where some turmoil was brewing, closely tied to global geopolitical interests, an interesting phenomenon was discovered. The embassy of one of the neutral countries was broadcasting music over a shortwave transmitter. Moreover, the music broadcasts clearly preceded certain new phases of the turmoil or, Continue Reading

Sex and sales

In sales, there are three distinct approaches: transactional, consultative, and strategic. To understand the differences between them, let’s take the example of selling insurance. Transactional selling is what you see when you’re offered “OSAGO” (mandatory car insurance in Russia). The text for translation: [1]. “In 5 minutes.” Transactional selling does Continue Reading