When you starting Business, no one knows who you are. And that’s just wonderful. Being a nobody is a great position to be in. Be happy that you are in the shadows.
Use this time to make mistakes without the whole world knowing about them. Keep refining yourself. Work on your shortcomings. Experiment with random ideas. Try new things. No one knows you, so it’s not a big tragedy if you stumble. Anonymity helps protect your ego and maintain your confidence.
Experiments in retail business on a test market always serve this purpose. When coffee shops… Dunkin’ Donuts They thought about selling pizza, hot dogs, and other sandwiches, but they only tested it in 10 selected locations.
Broadway shows are also a great example of how to test ideas on a small scale. Typically, they first stage their shows in a small town before launching them in New York. Testing in smaller towns allows actors to receive live feedback from a real audience before the show faces critics and theatergoers who shape public taste.
Would you like the whole world to witness your first steps? If you’ve never given a speech before, would you prefer to do it for the first time in front of a thousands-strong audience, or would you rather do it in front of ten people? Of course, you wouldn’t want everyone to see how you…launchingyour own business. There’s no point in inviting everyone to take a look until you have something to show.
And remember, that one day, when you become bigger and more popular, you might unexpectedly want to take on less risk. As you achieve success, the pressure to maintain predictability and consistency increases. You will become more conservative. It will become harder to take risks. Then you will start to turn into a fossil, and making any changes will be difficult.
When millions of people use your product, every change you make has a significant impact. Before, you might have disappointed a hundred people when making adjustments. However, you need to be able to manage widespread unrest to handle tens of thousands of angry customers.
In these early days, you have anonymity. Something you will miss later when you’re in the spotlight. Now is the perfect time to take risks without worrying about hurting yourself.