Banks are placing ATMs on every corner and doing everything to make these machines noticeable and draw attention. The same goes for payment terminals, by the way. If you want your ATMs or terminals to be visible, make them useful. Why do banks have the sense to play some animations on the ATM screen or display something flashy that the target audience has already developed immunity to, but lack the insight to simply make the display useful? Why not show the time, the temperature, the current exchange rates, or where the ATM is located in the city (especially if we’re expecting tourists with “foreign” payment cards)? Is that too much to ask? Not to mention providing terminals with some kind of information system and a cheap way to access the web.