There is a very good and effective way to recruit. Hire good writers. Those who can express their thoughts well on paper usually have their ideas organized in their minds as well. If you understand what they have written, what they are writing about, and find it interesting to read, Continue Reading
hostinger@petrov.re
E-business
When you start your own business, especially at first, and then during the process, potential clients may resort to tricks, as…consider themselvesbusinessmen. Imagine that you are a builder and you have been asked to construct a house. You say that the construction will take a month and you ask for Continue Reading
The value of experience
What is the value of experience in the absence of alternatives?Imagine you are choosing where to go on vacation for the first time in your life, and you have a choice between a hotel in Turkey or a hotel in Greece. Both are 5-star hotels with different yet comparable sets Continue Reading
Political officer
What modern business lacks is party organizers. Like commissars or chaplains in the army. People who provide management with knowledge on how to deal with subordinates, and offer subordinates positive motivation. Not everything that “hurts” in a company will be shared by employees with their boss. And it’s better to Continue Reading
Owner and manager
An important, or rather a key, difference between management philosophy in the former USSR and that of the West is that a key manager is mentally equated with the business owner. And the business owner is mentally equated with a landowner or feudal lord. Western managers, for example, are often Continue Reading
There are nuances.
I wrote a phone conversation script for people. In the script, among a dozen other nuances, there was a phrase like: “May I ask what benefits you get from XXX?” The goal of the script is to set up a meeting. They call me and ask if it’s worth having Continue Reading
From a mosquito’s perspective
The world looks nothing like we see it. Imagine for a moment that you are a mosquito. You process signals from your sensory organs: “heat level,” “humidity level,” “carbon dioxide level.” All levels are at the right mark. You search for a landing surface using sonar. Remember the sound a Continue Reading
Sea of Blood
My acquaintance is a big fan of cold weapons. He loves them so much that he even cuts sausage with a double-edged hunting knife, which he has in his kitchen instead of a regular kitchen knife, and he fanatically sharpens it to the point where it can “cut hair.” You Continue Reading
Sterilization of males
Currently, there is an advanced method for combating insect pests through the mass release of sterile males into the area where pest control is desired. I have always been curious about why it is necessary to sterilize males rather than females. After all, it seems that just one fertile male Continue Reading
The power of the brand
Once, at a very large and prestigious advertising and marketing conference, I struck up a conversation with a well-known figure, the creator of many brands and an employee of a prominent marketing agency. Of course, I can’t disclose any names—it’s too delicate a matter. He was completely wasted. I jokingly Continue Reading