We’ve been laughing as a community on the internet for years at the naive Polynesians who profess… cargo cult In reality, manifestations of this cult are visible everywhere in our post-Soviet reality. We have a large agricultural company that is wealthy and independent, with its fields being traversed by ultra-modern Continue Reading
Management
Articles on Management
About the information
I have an article here. reposted From a sales perspective, the essence of the article is that information is neither transmitted nor received. It arises in a person’s mind in response to external stimuli. No matter what we say to the customer, what matters is not what we said, but Continue Reading
The necessity of planning
Of course, the goal is to sell as much as possible to earn as much as possible, but it’s important to understand the role of planning in sales. Table of Contents Toggle Planning the lower point Performers A place in the sun New product Budget Planning the lower point On Continue Reading
Planning is like divination.
Unless you are a clairvoyant, long-term planning is a fantasy genre for you. In reality, there are simply too many factors that we cannot foresee: market conditions, competitors, consumers, the economy, and so on. Creating a plan gives you a sense of control over something that you actually do not Continue Reading
The Undertaker’s Tactics in Business Planning
How does a undertaker sell his coffins? – What a tragedy, I’ve already been told!- Yes, that’s why we’re here. We need a coffin.- Oh right, I have an exclusive option for you – gold-plated handles, mahogany, velvet… $10,000.- Do you have anything cheaper?- Yes, of course – this is Continue Reading
High financial policy, or the point of indifference
(Parkinson’s Laws) Cyril N. Parkinson In high finance, there are two types of people: those who have a lot of money and those who have nothing. A millionaire knows exactly what a million is. For an applied mathematician or an economics professor (who, of course, live on a shoestring), a Continue Reading
Control or Anarchy
This is a response to a request to share my opinion on CRM systems. When the question arises about what is better — complete control or total anarchy — the seemingly logical answer, “of course, complete control,” is actually completely wrong. Why? Because the answer “total anarchy” is also incorrect. Continue Reading
About trust
One can ponder for a long time about whom to trust and whom not to. I’ve come to realize that sometimes you can trust a passing stranger more than someone close to you. Why? A stranger is indifferent to you, while close people inevitably share some of your resources. Even Continue Reading
“The last ‘Chinese’ warning as a tool for motivation.”
Table of Contents Toggle Case 1 Case 2 How should it be done? Case 1 Recently, in a familiar company, the sales director announced to some regional directors that if they did not improve their sales performance by May 1, they would be fired.On one hand, he acted somewhat nobly—he Continue Reading
Entrance and exit
— Ara, why are they trying to break down that door, but no one is going into this one?— Because there is the entrance, and here is the exit. Translation Goblin , film “ Two torn towers The text for translation: ». Imagine you have a store, and in the Continue Reading