Table of Contents Toggle Clients Sales channels Clients To sell, you need to understand exactly what you are selling. To understand what you are selling, you need to know who your customer is. For example, we produce beer. Who is our customer? Uncle Vasya from the neighboring building? Not at Continue Reading
Management
Articles on Management
Fines and kindergarten
Original article: http://eduardk.livejournal.com/294267.html Original scientific work: Uri Gneezy en Aldo Rustichini, ‘A Fine Is A Price’, Journal of Legal Studies, Vol. 29, Issue 1 (2000). Full text. AbstractThe deterrence hypothesis predicts that the introduction of a penalty, which leaves everything else unchanged, will reduce the likelihood of the behavior being Continue Reading
Crime and Punishment
In our society, there is a norm that is quoted in the title of this post and in another, more well-known literary work. At the same time, this norm is quite archaic, and I would even say infantile. The archaic nature of this norm lies in the fact that retribution Continue Reading
Mystery shopper
The “Mystery Shopper” system, which has recently gained a lot of attention in our country, allows business owners or key managers to assess the quality of customer service at their sales points by conducting test purchases or simulating test purchases with specially designated individuals who are perceived by the sales Continue Reading
Use restrictions.
I don’t have enough time/money/people/experience. Stop whining. Less is more. Limitations are advantages, not problems. Limited resources force you to get things done with what you have. You don’t have room for unnecessary expenses, and that includes your creativity. We all know that inmates can make weapons out of a Continue Reading
Custom tailoring, not mass production.
If your business is successful, people will try to copy what you do. It’s just a law of life. However, there is a great way to protect yourself from copycats: Makeсебя.Make your product or service unique by incorporating your distinctive way of thinking into what you sell. Create a custom Continue Reading
Change Management
If you think you have the situation under control, it just means you’re not moving forward fast enough. Tom Peters You may decide to implement changes in your organization aimed at improving your business, which ultimately translates into greater profits. However, as we all know, the road to hell is Continue Reading
Resource social network
Table of Contents Toggle Motivation The essence of the idea Search for added value The physics of the process Sentence Value for users Monetization Examples of usage Barrier Swimming pool Wi-Fi internet at school for all children. Bus (and any group transport) Condominium Group discounts Example of functionality. Edit Creating Continue Reading
About changes in the organization
In any organization, there is always a reason to make changes. If we ask the leader of any business if they are satisfied with their sales figures, they will say no.If we ask him whether he is confident that his salespeople are working at 100% efficiency, he will say no.However, Continue Reading
On the structure of sales management
It is unlikely that MLM leaders will agree with my further statements, and they have valid reasons for that. The fact is that I focus on methods of operation that benefit the business owner. In an MLM network, it is advantageous for the business owner to create conditions for the Continue Reading