There’s a joke about Lieutenant Rzhevsky, who asked the hussars for advice on how to attract a lady. They suggested he first pay attention to the lady or her accessory, then talk about the weather, followed by music. Only after that should he gently transition to the topic of a Continue Reading
Marketing
Articles about marketing
The necessity of planning
Of course, the goal is to sell as much as possible to earn as much as possible, but it’s important to understand the role of planning in sales. Table of Contents Toggle Planning the lower point Performers A place in the sun New product Budget Planning the lower point On Continue Reading
Side by side
I, once mentioned about the tactics of undertakers, which are based on the idea that people are not inclined to buy the most expensive item. Therefore, sales can be significantly boosted simply by placing a very expensive item next to a more expensive one. This tactic is not only present Continue Reading
Learning is light.
You can run promotional campaigns. You can hire salespeople. You can act as a sponsor. However, your competitors are doing the same. How can this help you stand out from the rest?Instead of trying to spend more than they do, hire more salespeople than they do, or sponsor more money Continue Reading
Delicious with Boris Burda
You’ve probably heard of Boris Burda, Andrei Makarevich, or Yulia Vysotskaya. They are certainly not the best chefs, and there are undoubtedly many good chefs we simply don’t know about because they don’t share their recipes, don’t reveal everything they know about food, aren’t the stars of television shows, and Continue Reading
Press releases are spam.
What do you call an announcement sent to hundreds of strangers in the hope that one of them will take notice? Spam. That’s exactly what press releases are: announcements that you send to hundreds of journalists you don’t know, hoping that one of them will write about you. Let’s take Continue Reading
Entrance and exit
— Ara, why are they trying to break down that door, but no one is going into this one?— Because there is the entrance, and here is the exit. Translation Goblin , film “ Two torn towers The text for translation: ». Imagine you have a store, and in the Continue Reading
We are entertained, and we don’t even think about it.
There’s a video going around on the internet about a chicken that runs like a penguin. The owners claim that it has never You can’t make soup out of her. From the chicken’s perspective, this is a complete success! If you want to avoid being “made into soup,” you need Continue Reading
Who is the client and who is the seller?
Table of Contents Toggle Clients Sales channels Clients To sell, you need to understand exactly what you are selling. To understand what you are selling, you need to know who your customer is. For example, we produce beer. Who is our customer? Uncle Vasya from the neighboring building? Not at Continue Reading
Mystery shopper
The “Mystery Shopper” system, which has recently gained a lot of attention in our country, allows business owners or key managers to assess the quality of customer service at their sales points by conducting test purchases or simulating test purchases with specially designated individuals who are perceived by the sales Continue Reading