I don’t have enough time/money/people/experience. Stop whining. Less is more. Limitations are advantages, not problems. Limited resources force you to get things done with what you have. You don’t have room for unnecessary expenses, and that includes your creativity. We all know that inmates can make weapons out of a Continue Reading
Marketing
Articles about marketing
Custom tailoring, not mass production.
If your business is successful, people will try to copy what you do. It’s just a law of life. However, there is a great way to protect yourself from copycats: Makeсебя.Make your product or service unique by incorporating your distinctive way of thinking into what you sell. Create a custom Continue Reading
Sales in a Flat World
At the request ofI was asked to talk about the specifics of sales in online stores, but the topic is actually much broader. Right now, we are dealing with a flattening of the world, where every consumer can access a vast number of suppliers at once. In such a world, Continue Reading
New product
Let’s say you’ve decided to launch a new product. The reason for this doesn’t really matter; most likely, you just looked at your competitors, who in turn looked at customers, who occasionally asked for “something similar, but with pearl buttons.”We understand that your company is already producing its main Continue Reading
Ask them.
Often, people running their own businesses don’t realize what it is they are actually selling. They claim to sell balers, furniture, transportation, or computers… but they forget that everyone else is selling the same things. And if the products are identical, customers will buy from the place that offers the Continue Reading
A bit of applied reconism
Or how thinking of tomorrow helps to win today. Book. “Reckonism: How Information Technology Strengthens Reputation Over Power, and Transparency Makes Privacy Safer” may seem like a purely theoretical work if one doesn’t shift their thinking in a new direction and consider the advantages that transparency offers for business. Of Continue Reading
Applied Reconism. The Dark Side of the Force
Previous article It was dedicated to the idea that in modern times, businesses are forced to become transparent, which seems like good news for consumers. However, as mentioned at the very beginning of the article, mutual transparency is primarily what the concept of “reconism” entails. The most important thing is Continue Reading
A phrase that “hooks” you.
Once, I was asked to participate in writing a congratulatory message, which one person was supposed to deliver through outdoor advertising, as someone considered “creative.” It’s worth noting right away that I can hardly be called “creative.” I’m not an artist; inspiration and insights aren’t really my thing. What I Continue Reading
Milk in 900 grams
In supermarkets in Ukraine, a new trick has emerged. Instead of the usual 1 liter of milk, for example, they are packing 900 grams of milk or 875 ml into a container that is typically expected to hold 1 liter. The actual volume is printed in small font and in Continue Reading
On the Effectiveness of Exhibitions and Conferences
This post is at the request to talk about leads. Exhibitions and conferences are ineffective. The time and money that a company spends on participating in exhibitions and conferences are wasted and do not serve the purpose of attracting clients. Let’s imagine an exhibition for “puzlo-muzlo” is being organized. We Continue Reading