Marketing

Erich Fromm He wrote in his books about what he called the “social character.” Essentially, this refers to a set of values and behavioral norms that are characteristic of society rather than the individual, yet they have a strong, if not critically strong, influence on that individual’s actions. According to Continue Reading

Banks are placing ATMs on every corner and doing everything to make these machines noticeable and draw attention. The same goes for payment terminals, by the way. If you want your ATMs or terminals to be visible, make them useful. Why do banks have the sense to play some animations Continue Reading

Note that the title of this post is quite clichéd, and that’s exactly what we’ll be discussing. When marketers talk about the life cycle of a product, they begin to discuss innovators, conservatives, followers, and the early and late majority. All of this reasoning essentially acknowledges that for most consumers, Continue Reading

—.Oh, my dear, look at that! What a lovely company Walmart is!— And why is everything fine with them?“Oh, I see they are giving out cards to their customers.”— So let’s do the same! But this doesn’t yield any results. A discount card offering 1, 2, or 3 percent doesn’t Continue Reading

Imagine that you are selling something that you simply cannot sell or produce in large quantities. This something becomes like gold for you, as you don’t even reach the point where economies of scale kick in. What should you do in such cases? Produce something else that doesn’t contradict your Continue Reading