Quote from F. Kotler’s book “Chaotica” Hypercompetition occurs when technology or offerings are so new that standards and rules of the game change rapidly, leading to competitive advantages that cannot be countered. It is characterized by intense and swift competitive actions that rivals must quickly undertake to create new advantages Continue Reading
Marketing
Articles about marketing
State stabilization funds
Quote from F. Kotler’s book “Chaotica” A sovereign wealth fund (SWF) is a state-owned investment fund composed of financial assets such as stocks, bonds, real estate, precious metals, or other financial instruments. SWFs have existed in one form or another for many decades, and their numbers have sharply increased since Continue Reading
Environment
Quote from F. Kotler’s book “Chaotica” When the topic of the environment comes up, many business leaders primarily associate it with risks and opportunities. When it comes to risk, businesses often see their goal as avoiding costs related to accidents, consumer boycotts, or environmental lawsuits. All of this is becoming Continue Reading
Empowering clients
Quote from F. Kotler’s book “Chaotica” In the past, companies dominated the information landscape. They could launch powerful advertising campaigns, create a brand using radio, television, billboards, newspapers, and magazines. If customers sought additional information about a brand or seller, they could only rely on their own experiences or the Continue Reading
Transparency as added value
Table of Contents Toggle Dumplings with meat inside. New is well-forgotten old. Asymmetry of information. From the Life of Dinosaurs Wikinomics Presumption of disclosure of information What to do? Dinosaur Marketing Mass spectrometer at the market. Acceptance of the Inevitable Dumplings with meat inside. Imagine five packs of dumplings lined Continue Reading
Rats and squirrels
— What are the differences between squirrels and rats?— Marketing. Part One. Recently, a rather developed acquaintance surprised me by saying that he doesn’t like “blacks,” meaning not African Americans, but residents of the Caucasus republics. They, in his words, are his “payaрt.” I asked him who else he doesn’t Continue Reading
Uncharted Marketing
— Why did God create marketers?— Just so that the meteorologists look a bit more decent in comparison! There is a section of marketing that deals with advertising, positioning, messaging, and so on. Books on marketing in this field are often filled with examples of successful solutions and insights designed Continue Reading
Prize game
When it comes to air travel, we know you have no choice.But thanks for choosing Air Penguin. (c) Madagascar 2, Escape from Africa Why do people board airplanes and fly somewhere? Do they do it for pleasure? Do they enjoy flying so much that they just want to take a ride? Continue Reading
Parasitic SEO
There is a company “A.” It has a key business “AA.” For this, it purchases equipment, maintains offices, staff, ISO-9000 certification, and more. The company considers itself the trendiest in the “AA” industry. I don’t use direct names because they have very “talented” management that simply fires people for any Continue Reading
Downtime
Imagine the “New Year lull.” Business activity is at a minimum. Sales have dropped. Even the traffic jams on the streets are not as bothersome. At the same time, this means that during this period, every company, every firm could be working and producing their products in greater quantities than Continue Reading