There is often an opinion that there is sales that needs selling, and there is sales that needs marketing. In other words, there are situations where the seller pushes towards the client, and there are situations where the client is lured to where the seller is. A typical example Continue Reading
Marketing
Articles about marketing
Wasps and pioneers
When I was a camp counselor, there was a joke among us that everything about being a counselor was great. There were just two things that got in the way: wasps and pioneers. Everyone understood the essence of this joke, as they all knew that without pioneers, there wouldn’t be Continue Reading
Marketing vanity
Yesterday, I was walking down the street. I wasn’t in a hurry when someone approached me for a survey. They said it would take 25 minutes and they would give me 40 hryvnias as compensation. The questionnaire was about beer. I had the time, and I’m interested in marketing stuff. Continue Reading
Clever marketing
Quote. Original: http://poxe.ru/interesting/1166344165-xitryj-marketing.html Clever marketing: how well-known brands discovered the true reasons behind consumer purchases through trial and error, and managed to persuade their customers to buy even more. The reasons for purchasing are a closely guarded advertising secret. Despite the fact that both advertisers and agencies analyze motivations and Continue Reading
Marketing vs. Sales
Here. тут. For entertainment, we are told about “magical marketing techniques,” “insights,” or rather, revelations. They say that these discoveries are kept secret behind seven seals. For example, marketers were surprised to find that people buy non-stick cookware not to save on oil, but because it is easy to clean. Continue Reading
Marketing is not just a marketing department.
Does your company have a marketing department? If not, that’s fine. If you do, don’t think that only those people are responsible for marketing. Accounting is marketing. The marketing department is not. Marketing is something that everyone in your company is constantly engaged in, 24 hours a day, seven days Continue Reading
Mission: Impossible
One can see a vast chasm between when you are ready to fight for something and when it aligns with the company’s mission.written…that you are fighting for something. You know what I mean. It’s about those “providing the best service” posters that are only meant to be hung on the Continue Reading
Be the master of your bad news.
When something bad happens, someone still needs to talk about it. It will be better for you if you do it. Otherwise, you create a breeding ground for rumors, the “one person said” information model, and the spread of distorted or even false information. When something bad happens, tell your Continue Reading
We’ll catch up and surpass them!
В. одном. From my previous posts, I’ve mentioned that copying is not worth it—you’ll always be behind the leader. But is it necessary to try to overtake? The standard approach requires that you be better than your competitors. You need to catch up and surpass them. If a product released Continue Reading
Who cares what they’re doing?
Ultimately, it’s not worth paying too much attention to your competitors. Why not? Because worrying about the competition can quickly turn into an obsession. What are they doing right now? What are they planning to do? How should we respond? Every little thing will be subjected to thorough analysis. And Continue Reading