Marketing is not just a marketing department.

Does your company have a marketing department? If not, that’s fine. If you do, don’t think that only those people are responsible for marketing. Accounting is marketing. The marketing department is not. Marketing is something that everyone in your company is constantly engaged in, 24 hours a day, seven days Continue Reading

Meetings are poison.

I have already written about interruptions The worst interruptions are meetings. And here’s why: They are usually dedicated to abstract concepts, words, rather than real things. They generally assume the least possible speed of information exchange. Meetings are often organized like a TV schedule. You sit and wait for “your Continue Reading

We’ll catch up and surpass them!

В. одном. From my previous posts, I’ve mentioned that copying is not worth it—you’ll always be behind the leader. But is it necessary to try to overtake? The standard approach requires that you be better than your competitors. You need to catch up and surpass them. If a product released Continue Reading