How should you track customer wishes? You really shouldn’t do it at all. Listen, yes. But after that, forget what people told you. No, really! There is no need for any databases, reports, feedback surveys, and so on. The requests that truly matter will keep coming up again and again. Continue Reading
Please provide the text you would like me to translate.
Selected translations from the book Rework. They are posted on this site for the purpose of citation in other articles.
Who cares what they’re doing?
Ultimately, it’s not worth paying too much attention to your competitors. Why not? Because worrying about the competition can quickly turn into an obsession. What are they doing right now? What are they planning to do? How should we respond? Every little thing will be subjected to thorough analysis. And Continue Reading
No one likes plastic flowers.
The business world is full of “professionals” who all dress the same and strive to appear perfect. In reality, they are disconnected from reality, dry, and boring. No one can find anything human in that. Don’t be afraid of your flaws. Imperfection is real, and people appreciate reality. That’s why Continue Reading
Hire good writers.
There is a very good and effective way to recruit. Hire good writers. Those who can express their thoughts well on paper usually have their ideas organized in their minds as well. If you understand what they have written, what they are writing about, and find it interesting to read, Continue Reading