Quote from F. Kotler’s book “Chaotica” A new chapter has opened in global economic history, one in which the United States, and to a lesser extent Europe, will no longer play the dominant roles they once did. The process of redistributing money and power worldwide, shifting away from the United Continue Reading
Quotes
This section contains texts that were not written by me, but to which I refer and that serve as good illustrations of my ideas, among others.
Hypercompetition
Quote from F. Kotler’s book “Chaotica” Hypercompetition occurs when technology or offerings are so new that standards and rules of the game change rapidly, leading to competitive advantages that cannot be countered. It is characterized by intense and swift competitive actions that rivals must quickly undertake to create new advantages Continue Reading
State stabilization funds
Quote from F. Kotler’s book “Chaotica” A sovereign wealth fund (SWF) is a state-owned investment fund composed of financial assets such as stocks, bonds, real estate, precious metals, or other financial instruments. SWFs have existed in one form or another for many decades, and their numbers have sharply increased since Continue Reading
Environment
Quote from F. Kotler’s book “Chaotica” When the topic of the environment comes up, many business leaders primarily associate it with risks and opportunities. When it comes to risk, businesses often see their goal as avoiding costs related to accidents, consumer boycotts, or environmental lawsuits. All of this is becoming Continue Reading
Empowering clients
Quote from F. Kotler’s book “Chaotica” In the past, companies dominated the information landscape. They could launch powerful advertising campaigns, create a brand using radio, television, billboards, newspapers, and magazines. If customers sought additional information about a brand or seller, they could only rely on their own experiences or the Continue Reading
Clever marketing
Quote. Original: http://poxe.ru/interesting/1166344165-xitryj-marketing.html Clever marketing: how well-known brands discovered the true reasons behind consumer purchases through trial and error, and managed to persuade their customers to buy even more. The reasons for purchasing are a closely guarded advertising secret. Despite the fact that both advertisers and agencies analyze motivations and Continue Reading
The benefits of mistakes are overrated.
In the business world, failure has become an expected ritual. You hear from all sides that nine out of ten new companies go bankrupt, and you are told that the chances of success for your new business are either slim or nonexistent. You are told thatFailures make us stronger. People Continue Reading
Why grow?
People ask, “Is your company big?” It’s a small question, but they don’t want to hear a small answer. The bigger the numbers you mention, the more impressive, professional, and strong you will seem. “Wow, cool!” if they hear that you have over 100 employees. If your company is small, Continue Reading
Where fatigue is considered a measure of work.
In our culture, the idea of workaholism is widely accepted. We hear about people who stay at work until late at night or even sleep at the office. It is considered a great achievement to throw yourself into the fray for the sake of completing a project. There is no Continue Reading
Do not copy.
At times, copying can be part of the learning process, for example, when we see an art student working in a museum on a copy of a famous painting, or when a drummer, alone with themselves, recreates… solo. John. Bonema from “Moby Dick,” Ice Zeppelin While you are learning, such Continue Reading