I’ll start with a paradoxical statement. The problem of finding clients doesn’t actually exist. The real issue is the low quality of handling potential clients. If the quality of processing leads is low, then to achieve good sales figures—meaning those that are acceptable for the survival of the business—you need Continue Reading
Sales
Articles about sales, sales techniques, and sales secrets. Most of these articles became the core of the book “White Sales.”
Flexibility versus strength
Before you go straight to the client, trying to persuade them, conduct demonstrations, build arguments, and outshine competitors who have long dominated the market and accustomed clients to them, first watch the cartoon “Little Racoon.” After that, watch “Kung Fu Panda” (there’s a reason my avatars are from there). Find Continue Reading
Let me see if I can get him worked up.
There is a myth that a salesperson should always be able to find common ground with everyone, handle objections, agree, and leave a pleasant impression after every interaction. There are also people who enjoy making faces at the guards by the Eternal Flame and then telling those guards that they Continue Reading
Translator
Important international negotiations are underway. Both sides have brought their translators. The translator conveys the words of each participant to the opponent’s language and, in turn, ensures the accuracy of the translation being done by their colleague on the other side of the negotiation table. On whose side should a Continue Reading
New product
Let’s say you’ve decided to launch a new product. The reason for this doesn’t really matter; most likely, you just looked at your competitors, who in turn looked at customers, who occasionally asked for “something similar, but with pearl buttons.”We understand that your company is already producing its main Continue Reading
On the structure of sales management
It is unlikely that MLM leaders will agree with my further statements, and they have valid reasons for that. The fact is that I focus on methods of operation that benefit the business owner. In an MLM network, it is advantageous for the business owner to create conditions for the Continue Reading
On the Right Motivation for Salespeople
This will be a text in several chapters, in which I will explore some aspects of salespeople’s motivation.This post will be aboutHorizontal careeras a means of motivation. However, before delving into the topic, I will start with a preface. PrefaceOften what I will be writing about is also referred to Continue Reading
Sales structure
To fulfill their functions in managing salespeople, a manager at each level should not only monitor the level directly below them but also the level that is one step lower. This approach allows them to accurately assess the quality and effectiveness of their direct subordinates’ work and implement managerial actions Continue Reading
About the stars and what to do with them
There are two types of stars:— those who truly work the best, and we will consider the effect of the star seller in this aspect.— We will examine the causes, symptoms, consequences, and treatment methods for those who have fallen ill with “star syndrome.” We will look at this through Continue Reading
First steps
Table of Contents Toggle First step “Meaningful Deputy” Group of sellers What we give and what we take Maximum number of sellers First step Now let’s imagine that we are dealing with a business organized by the will of a single individual. He does not have the ability to divert Continue Reading