Table of Contents Toggle Case 1 Case 2 How should it be done? Case 1 Recently, in a familiar company, the sales director announced to some regional directors that if they did not improve their sales performance by May 1, they would be fired.On one hand, he acted somewhat nobly—he Continue Reading
Employee motivation: what can be done for a small budget.
Interview with Roman Petrov. Journal “Labor Law,” 04/2010 — So, Roman, you are on the pages… of my blog You talk a lot about employee motivation. However, does it exist?the ability to effectively motivate staff with a limited budget?. — Of course, it’s possible. Especially since motivation and compensation are Continue Reading
Learning is light.
You can run promotional campaigns. You can hire salespeople. You can act as a sponsor. However, your competitors are doing the same. How can this help you stand out from the rest?Instead of trying to spend more than they do, hire more salespeople than they do, or sponsor more money Continue Reading
Delicious with Boris Burda
You’ve probably heard of Boris Burda, Andrei Makarevich, or Yulia Vysotskaya. They are certainly not the best chefs, and there are undoubtedly many good chefs we simply don’t know about because they don’t share their recipes, don’t reveal everything they know about food, aren’t the stars of television shows, and Continue Reading
Press releases are spam.
What do you call an announcement sent to hundreds of strangers in the hope that one of them will take notice? Spam. That’s exactly what press releases are: announcements that you send to hundreds of journalists you don’t know, hoping that one of them will write about you. Let’s take Continue Reading
Hints
Table of Contents Toggle Part 1. Fractals. Part 2. Sources. Part Three. Cue Generators. Techniques for Obtaining Recommendations Part 1. Fractals. A good rule to follow when looking for new clients is to understand that you should seek clients not one by one, but in groups. When you have a Continue Reading
Entrance and exit
— Ara, why are they trying to break down that door, but no one is going into this one?— Because there is the entrance, and here is the exit. Translation Goblin , film “ Two torn towers The text for translation: ». Imagine you have a store, and in the Continue Reading
We are entertained, and we don’t even think about it.
There’s a video going around on the internet about a chicken that runs like a penguin. The owners claim that it has never You can’t make soup out of her. From the chicken’s perspective, this is a complete success! If you want to avoid being “made into soup,” you need Continue Reading
Who is the client and who is the seller?
Table of Contents Toggle Clients Sales channels Clients To sell, you need to understand exactly what you are selling. To understand what you are selling, you need to know who your customer is. For example, we produce beer. Who is our customer? Uncle Vasya from the neighboring building? Not at Continue Reading
Fines and kindergarten
Original article: http://eduardk.livejournal.com/294267.html Original scientific work: Uri Gneezy en Aldo Rustichini, ‘A Fine Is A Price’, Journal of Legal Studies, Vol. 29, Issue 1 (2000). Full text. AbstractThe deterrence hypothesis predicts that the introduction of a penalty, which leaves everything else unchanged, will reduce the likelihood of the behavior being Continue Reading