Every person, often without realizing it, carries hundreds, if not thousands, of viruses, but not biological ones—rather, a different kind. Those that are akin to computer viruses. Importantly, both computer and biological viruses meet the minimum requirements for living organisms: they are mortal, they reproduce, and they evolve. Yes, a Continue Reading
Marketing
Articles about marketing
Digital fascism
Fascism is an idea that resonates well with simple minds. If you are different from everyone else, you are the enemy. We are united and we are the same. Everyone must conform to the standard. Everyone speaks the same language. There is one leader for all and common goals. Marches, Continue Reading
How to achieve the volumes?
Imagine that you are selling something that you simply cannot sell or produce in large volumes. This something becomes a golden opportunity for you, as you don’t even reach the level where economies of scale become noticeable. What should you do in such cases? Produce something else that doesn’t contradict Continue Reading
Marketing of Absence
Recently, I came across an advertisement for a new cleaning product. The label stated that it was: phosphate-free, dye-free, fragrance-free, and what really shocked me was that it was also microplastic-free – the trendy new scare. At the same time, no one was eager to indicate in equally large letters Continue Reading
Midas 2.0
When Dionysus offered Midas any gift he desired, Midas could think of nothing better than to ask that everything he touched turn into pure, shiny gold, and this wish was immediately granted by Dionysus. Midas decided to test his gift: he touched a branch of an oak tree, and it Continue Reading