Now I will explain how a woman over 30 can get married using a standard sales approach. You can view this text as a humorous attempt to apply a well-known theory from another field to an existing problem. Alternatively, it can be taken seriously as a demonstration of sales theory, Continue Reading
Sex
Marry me!
No matter how the proposal is made—whether as a post on a blog, a billboard, a declaration of love at a family gathering, a message written in the sky by an airplane, or presenting an engagement ring on one knee, or in any other way—the groom only has a chance Continue Reading
The whims of the employer
Imagine a conversation between a guy and a girl: — You know, I’m afraid to marry you. — Why? — Well, you’re not the first for me, and in general, you’re clearly available. You’ve had a few men before me. — But if I hadn’t been available, you wouldn’t have Continue Reading
Sex and sales
In sales, there are three distinct approaches: transactional, consultative, and strategic. To understand the differences between them, let’s take the example of selling insurance. Transactional selling is what you see when you’re offered “OSAGO” (mandatory car insurance in Russia). The text for translation: [1]. “In 5 minutes.” Transactional selling does Continue Reading
Mission
Always choose the hardest path – to You won’t encounter any competitors there. Charles de Gaulle There is a very useful marketing tool called the “positioning matrix.” To use this tool, you just need to answer the following 7 questions regarding what the company does or sells: What is this? Continue Reading
Mushroom model
The main question that arises in sales in any market, including the sexual one, is where to find clients. Meanwhile, bookstores are filled with guides offering tips on effectively hunting for members of the opposite sex, as if they are some kind of prey. Professional sellers have long realized that Continue Reading
Paint the pipe.
Once, my friend had a problem with organizing her kitchen. She had done a beautiful renovation, pouring her heart into it, but all her dreams of a lovely and perfect homey atmosphere seemed to be shattered by the ugly and awkwardly protruding gas pipe in the kitchen. Hiding gas pipes Continue Reading
Antiselection
The less we value a woman, the more she diminishes us! M. Zhvanetsky Modern economic theory uses the term “adverse selection.” This phenomenon occurs when the service provider faces a decline in the quality and desirability of consumers, despite active efforts to counteract this process, and the very attempts to Continue Reading
How to get someone into bed?
Always, at every moment of your life, even when you are absolutely happy, have one mindset regarding the people around you: “I will do what I want, with you or without you.” P. Durov A quick answer to this question is: “It’s not worth framing it that way.” If you Continue Reading
How procurement departments work
— What do you think about while sitting in the chair of a space capsule and listening to the countdown? — I look at all these levers, buttons, and indicators, and one thought overwhelms me: just think, this thing was built by someone who offered the government the lowest bid Continue Reading