Most companies try to stay in the market without a clear understanding of “what” they are offering. They either have no idea what they are selling or are caught up in the hustle and routine. In any case, they show little interest in the reasons why customers choose their products Continue Reading
Mountain system
Every seller can quickly answer the question of what they are selling. It’s obvious, after all. “I sell pots” or “I sell air conditioners.” You might hear responses like “I sell comprehensive solutions in the field of…”. Moreover, salespeople, trained in sales techniques, proudly claim that they sell themselves. However, Continue Reading
“Default ‘No'”
It turns out that some people start to understand two simple things in childhood. The first: if someone offers you something, it means they want something from you. The second: if you say “no,” you can get even more. — Masha, do you want some porridge? — No! — And Continue Reading
A fool in a cap.
It is important to understand that a less critically-minded individual, and therefore more easily manipulated, is, unlike more aware, educated, and critical people, a rather simple creature who cannot manage their aggression and easily falls into ecstasy from emotions like “unity,” “collectivism,” “common purpose,” and so on. In general, the Continue Reading
Negative
If you turn on the television and watch a news channel, or pick up a newspaper or open a news website, you will always find that negative news predominates over positive stories. Journalists and correspondents, like scavengers, are ready to feed off the misfortunes of others, and the moral and Continue Reading
I am a robot.
—.How do you not fear anything?—.Who told you?—.What are you afraid of?—.For example… For example, scorpions. Uhm… Loneliness. I’m afraid of being alone.—.Well, what about you?—.All these creatures. What if there are people inside them? Prisoners in a body that no longer obeys them? What if that happens to me? Continue Reading
Cultural factor
Every person, often without realizing it, carries hundreds, if not thousands, of viruses, but not biological ones—rather, a different kind. Those that are akin to computer viruses. Importantly, both computer and biological viruses meet the minimum requirements for living organisms: they are mortal, they reproduce, and they evolve. Yes, a Continue Reading
Lie.
Why is a lie more resilient than the truth? One way or another, we are talking about memes. — about thought viruses. Whatever they are, they are self-replicating information. For example, “you shouldn’t eat pork” is a typical ancient meme. A modern and silly one would be “GMO.” As for Continue Reading
Shopping list
Experienced homemakers know that a trip to the supermarket hits the wallet much less hard if you make a shopping list beforehand and stick to it. If you suddenly feel like buying something else, that “something” is added to the next shopping list, and the decision to purchase it is Continue Reading
The principle of filtering the fool
We have all noticed how clumsy and unbelievable all propaganda works look. It’s always easy to spot a fake. The only explanation we use is the one we like: they are stupid idiots who can’t even organize a decent forgery. But, in reality, it’s the opposite. We are the stupid Continue Reading